![]() They pitched to Target under the umbrella name Friendship Beverage, and Target selected two of their drinks, Juni and Chirp. “One of the things we noticed a lot of people doing, ourselves included, was often having a coffee in one hand and a sparkling water in the other,” he says, “so why not take the best of both worlds?” Their overarching concept: “Combine energy and wellness at the same time, using all plant-based and botanicals as the ingredients,” Petersburg says. They developed three brand concepts and water beverages in just two months. Paul-based BevSource, and formulating flavor with Foodarom, a custom flavor design agency in Salt Lake City, Utah. They swung into high gear, talking to everyone in the industry they could, connecting with their operations partner, St. So Petersburg and partner Eric Frost jumped at the opportunity. They want to run with what they’ve got going on already.” “And one of the problems that I think Target has is that a lot of the bigger brands don’t necessarily want to give up their brand equity. “Innovation is something that I think every aisle is looking for,” Petersburg says. While the sparkling and flavored water aisle also has crowded shelves, Target was looking for something different than what the brands already on their shelves could offer. single serve can contains 47 mg of caffeine.But he’d learned something else during his conversations with beverage buyers: Target, like many other large retailers, was seeking innovative water options. can of bubly bounce contains 35 mg of caffeine, while a 16oz. It is sold in 16 oz cans as well as 24-packs of 12 oz cans. The new bubly bounce is available at various retailers. From mocktails to cocktails, the options are many. Additionally, the flavor combinations lend themselves to all types of beverage creativity. This is where caffeinated water comes in. Shad suggests a two-cup limit and follow it with lots of water. These new bubly bounce beverages could be an afternoon pick me up or just an anytime drink. The general recommendation is no more than 400 milligrams of caffeine a day but Dr. With just the right amount of pucker and sweet, it could be the most popular flavor option. In some ways, it is almost like that cherry lemonade that is perfectly refreshing in the summer. Not too many beverage brands make this flavor combination. While everyone will have a favorite, the most intriguing combination is the citrus cherry. The flavor combinations are: “mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate.” These flavors are a slightly more bold than traditional bubly flavors like lime, blackberry and strawberry. Even though he might want to put an accent on everything, one sip could make you feel a little more pep in your step.Īlthough the caffeine boost is exciting, the flavor combinations will drive people to stock their refrigerator with these bubly beverages. Since Michael Bublé has become the face of bubly, it makes sense that he would join in the announcement for the new beverage. Again, it is a little kick that can be the effervescent, refreshing boost. In some ways, it is less than a traditional cup of coffee. While it is a little boost, it isn’t extreme. With the bubly bounce, there is 35 mg of caffeine in a 12 oz can. Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America, said “As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavor and hydration of the original, now with just a kick of caffeine.” ![]() Instead of just energy drinks, brands are looking to infuse that little extra kick into the people’s favorite beverages. Recent beverage trends show that caffeine infused drinks are becoming more popular. ![]() The new bubly bounce is the brand’s first caffeinated beverage. From the cute sayings on the can to the effervescent flavors, each bubly can brought fun and excitement to sparkling water. When bubly launched, it sought to bring a smile to that sparkling beverage drinking experience. Now, that little kick of caffeine can put a little more accent in your day. Ready to pop open a new beverage flavor, bubly bounce? The popular bubly sparkling water is adding a caffeinated option to its line of beverages. By Cristine Struble 1 year ago Follow Tweet
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